Your Brand, Our Platform: OAIRA's White-Label Research Infrastructure
#white label#branding#OAIRA#enterprise#platform
David Olsson
Research platforms have a branding problem.
You spend months establishing your firm's identity, building client trust, and developing a reputation for research excellence. Then you deploy a survey and your respondents see someone else's brand. The platform vendor's name, their design language, their email domain. The work is yours; the experience is theirs.
OAIRA's branding system solves this.
Complete Visual Control
OAIRA's branding settings give you control over every client-facing visual element:
Colors
- Primary color — Used for buttons, links, and primary interactive elements across all survey pages. Set it to your brand's primary hex value and every call-to-action matches your brand.
- Accent color — Used for highlights and accents. Supports a secondary brand color for platforms with dual-color systems.
Typography
- Font family selection for survey pages. Inter is the default; other options match common brand guidelines without custom font uploads.
Logo
- Your logo appears on survey pages and email headers. Accepts any URL-hosted PNG or SVG (max 200x60px). No upload required — reference your CDN-hosted asset directly.
Email Branding
Survey invitation emails are often the first touchpoint a respondent has with your research. They need to look like they came from you, not from a platform vendor.
OAIRA's email branding controls:
- Company name — Appears in email signatures and headers. Set to your firm or client name. The example shows "Atomic47" — the brand that respondents see, not "OAIRA."
- Email signature — Custom sign-off for automated emails. "Best regards, The Team" by default; configure to match your firm's standard email sign-off.
Combined with the invitation template system — which supports full HTML with merge fields — your survey invitations are indistinguishable from emails your team sent manually.
Display Options
Beyond colors and logos, the Display Options section gives control over which branding elements appear in which contexts — allowing you to configure visibility separately for survey pages, email headers, and other respondent-facing surfaces.
The White-Label Use Case
The primary use case is research agencies and consultancies operating on behalf of clients.
You're running a study for Atomic47. Atomic47's respondents receive survey invitations that look like they came from Atomic47. They take a survey that shows Atomic47's logo and brand colors. If they look at the URL, they see your domain. The platform infrastructure is OAIRA; the experience is entirely Atomic47.
This matters for:
- Research quality. Respondents who recognize the commissioning brand engage more authentically. Brand familiarity reduces the distance between the respondent and the research context.
- Client relationship. Your clients hired you to run research, not to share screen space with your platform vendor. White-labeling delivers on that commitment.
- Panel trust. Respondent panels maintained by an agency need to see consistent branding. Platform-branded surveys create confusion and reduce trust in the research relationship.
Multi-Client Operations
For agencies running concurrent studies across multiple clients, the branding system supports per-study configuration. Each study can carry the branding of the client for whom it's being run, while the underlying infrastructure remains consistent.
This is the operational model for a research agency: standardized back-end, differentiated front-end. OAIRA's branding system makes that model work in practice.
Infrastructure That Disappears
There's a design principle worth naming: the best infrastructure is invisible to end users.
Respondents shouldn't know or care that OAIRA is running their survey. What they experience is the survey — the questions, the design, the brand. The fact that OAIRA's AI is powering adaptive branching, that an AI assistant helped design the instrument, that the results will feed into a deep research synthesis — none of that is visible to the respondent. They see clean, branded research.
The white-label system is how that principle is implemented in practice. OAIRA operates in the background. Your brand is what respondents see.
OAIRA is an AI-powered market research platform. Branding configuration is available under Settings and applies to all survey pages, email templates, and respondent-facing interfaces.